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The 43-year-old influencer, who has been attracting crowds of people at trade fairs and events for years, will now use the Japanese manufacturer's high-performance tires for his exciting vehicle projects.

Ralf Gutena, Director Sales & Marketing at TOYO TIRE Germany GmbH, comments: "High-horsepower vehicles need tires that perfectly transfer this performance to the road while remaining safe and controllable. We are convinced that we will meet Jean Pierre Kraemer's high standards and look forward to how he will showcase our products on his social media channels."

Jean Pierre Kraemer is considered extremely likeable, entertaining, credible and, above all, authentic. As a true connoisseur of the tuning scene, he has been running a successful tuning business for a long time. His exciting project vehicles inspire a broad community. JP Performance GmbH reaches 2.55 million subscribers on YouTube, 1.2 million fans follow him on Instagram, 800,000 followers on Facebook and 188,000 followers on TikTok with 1.7 million likes.

With this impressive range, Jean Pierre Kraemer appeals to tuning and car fans of all ages – just like TOYO TIRES. "We are very pleased about this new partnership, from which both sides will benefit," concludes Ralf Gutena.