News
World Premieres at SEMA 2024
31 Oct 2024
Toyo Tires Treadpass will return to the SEMA Show in Las Vegas, Nevada on November 5 – 8. Treadpass is a celebration of automotive innovation and creativity, featuring an incredible showcase of 26 vehicles making their world debut. Treadpass is located between the Central and South Halls of the Las Vegas Convention Center and for the 11th year Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees.
In collaboration with Leen Customs, Toyo Tires will also be offering its popular limited-edition pins. 10 pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the show. An exclusive 11th pin will also be available during the “Artist’s Meet” with Leen Customs founder, Hansel Echeverria, on Wednesday, November 6 from 12pm-1pm.
Celebrating SEMA, Toyo Tires is partnering with Zynga’s NaturalMotion studio, the developers behind the popular CSR Racing 2 (CSR2) mobile video game. Fans will have the opportunity to vote for their favorite vehicle featured at Treadpass and the winner will be built into the CSR2 game.
“Toyo Tires is a prominent name in the automotive industry, so to bring one of their custom Treadpass vehicle builds to CSR2 is very exciting,” said Julian Widdows, senior vice president of racing at Zynga’s NaturalMotion studio. “Racing fans can bring their passion to life by voting on their favorite car and then taking the winning build into their own hands and racing it in-game.”
The SEMA Show is the world’s leading automotive trade event bringing together manufacturers and buyers in every segment of the automotive industry. Toyo Tires has become a must-see exhibit at SEMA, showcasing one-of-a-kind vehicle builds from top builders around the country. To learn more about the tires which help complete these builds, visit toyotires.com.
A few of the vehicles that show attendees will be able to view at this year’s Toyo Tires Treadpass are previewed below.
1970 Ford Mustang by Tucci Hot Rods
Tucci Hot Rods has been crafting custom cars for over 25 years with an unwavering focus on design, attention to detail, and flawless execution. Their feature vehicle at this year’s Treadpass is a 1970 Ford Mustang that rides on Forgeline AL308 wheels wrapped in Toyo Proxes R888R tires.
1974 Rolls Royce Silver Shadow by Team Bisimoto
From 1000 horsepower minivans to twin turbo classic Porsches infused with modern technology, Team Bisimoto continues to astonish the automotive world. With exposure to the electric vehicle space, coupled with dozens of racing world records, Bisimoto is embarking on providing guilt free, exhilarating mobility solutions for an emerging world. Their featured project at SEMA will be the 1974 Rolls Royce Silver Shadow, riding on 20x8 Brixton Forged Luxury Series LX01 Monoblock Wheels and Toyo Proxes Sport max performance summer tires.
1993 Honda Civic CX by Ryan Basseri
Ryan Basseri is the owner of Rywire Motorsports Electronics and serves as the judge and builder of SEMA’s Battle of the Builders. His latest build featured at this year’s Treadpass is a 1993 Honda Civic CX with Toyo Proxes R888R tires mounted on Volks Racing TE37 wheels.
2022 Lexus IS500 by Giuseppe Balthasar
Giuseppe Balthasar was inspired by his father, Dana Balthasar, the creator of one of the most well-known Lexus RCF builds that debuted at Toyo Tires Treadpass in 2017. Seven years later, Giuseppe will showcase a 2022 Lexus IS500 with one of the very first Artisan Spirits Black Label GT widebody kits. The build features the complete widebody kit with a GT wing and a full Artisan Spirits titanium quad tip exhaust. Additional highlights include a brand new Inozetek Ruby Star Dynamic PPF color change and a full range of TOM’s Racing parts including a carbon intake, filter, front and rear strut bars, and braces. The vehicle will also be the first to debut the brand new Zestek steering wheel hub adapter for any Lexus application.®
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